1. Make Site Speed an Absolute Priority
2. Leverage the Fold
3. Take Advantage of Hick’s Law
4. Keep it Simple
5. Avoid Carousels, Sliders, Tabs and Accordions
6. Prioritize Scrolling Over Clicking
7. Direct Attention with Visual Cues
8. Use People in Pictures (But Avoid Stock Photos)
9. Use the Right List Order
10. Leverage Social Proof
